Are you sharing trustworthy content?
Updated: Jul 8, 2019
Think before you post or risk losing the trust of your followers. Here's how.
Fake news is alive and well on social media.
A recent Pew Research Center study shows that about 60 percent of adults have shared made-up news and other information on social media. It only takes one click of the share button to contribute to the rampant share of this misinformation. Between friends and acquaintances, this kind of "oops" is merely an eye-roller. If you're a brand or representing one, however, that kind of mistake majorly erodes trust as well as your reputation.
60 percent of adults have shared made up news and other information on social media.
You still need to share, of course. You should always be in conversation with your followers. Here's how to do it and make sure what you're sharing is trustworthy.
Keep it Fresh
How old is your newest blog post? Statistics change quickly. If you're not updating old content and providing new content, you could be telling little outdated white lies. Past events, broken links, and other information that's not current looks, well, bad. Maybe you don't have the time to keep it updated, but to readers it just looks like you don't care.
Check it Out
You probably don't have your very own in-house fact-checker. Fair enough. You can, however, do some basic fact-checking yourself. FactCheck.org, Politifact.com, and Snopes.com are excellent resources to help you find the least biased and most truthful information.
Make it Plain
When you have multiple contributors or people involved in your content creation process, the best thing you can do for them, and you, is put your expectations in writing. Style guides (or style sheets) help keep everyone on the same page about the writing, formatting, and design standards for your brand or organization. You might not think people notice your website's random capitalization, but they do. Instead of leaving people tearing their hair out trying to figure out what it all means, be consistent. You're a professional, after all.
"Well, I'm not that kind of professional," you say. Well, I am. Send me a message if I can help get your content on track with a content strategy and custom style guide.